Automotive website design
A clear route from the first visit to the next step.
Built around the journey.
An automotive website needs to explain the offer and make the next action understandable on a phone as well as a desktop. Motorloom designs and develops websites and campaign landing pages for automotive businesses with a defined purpose, audience and content.
That might mean introducing a product campaign, presenting a brand or organising a time-limited experience. We begin by mapping the pages, information and actions the visitor needs. The visual direction then supports that structure, with readable typography, responsive layouts and accurate imagery.
The right technical scope depends on the brief. A straightforward presentation site and a campaign with interactive voting require different decisions. We agree what is included rather than treating every website as the same package.
One campaign, a complete experience.
Client work · Airforce Suspension USA
Airforce Suspension — Giveaway Experience
A dedicated giveaway website brought together entry browsing, the voting experience, a leaderboard, the winner announcement and the delivery showcase. It now serves as an archive with final results; voting is closed.
This project concerns the giveaway experience. It is separate from Airforce’s main ecommerce website.
Read the giveaway website case study
A practical website process.
Map the content
Define visitors, pages, calls to action and any campaign rules. Identify who will supply and approve the content.
Design the experience
Establish the page hierarchy and visual direction, including the mobile layout and important interaction states.
Build and check
Develop the agreed experience and check its navigation, forms, image presentation and responsive behaviour.
Prepare for launch
Review the final pages and deployment requirements. For a time-limited campaign, agree what visitors should see after it closes.
Start with the purpose.
Tell us what the website needs to do, which pages you expect, what already exists and your target launch date. Note any integrations, content updates or interactive features. A clear brief helps distinguish the essential first version from later additions.
For campaign artwork that belongs with the site, see automotive graphic design. To understand our working approach, meet Motorloom.
Discuss a website project